World Economic Forum Global Shaper

An initiative of the World Economic Forum, the Global Shapers Community is a network of inspiringyoung people working together to address local, regional and global challenges. With more than7,000 members, the Global Shapers Community spans 369 city-based hubs in 171 countries. Moreinfo:

Speaking engagements and media

Carlos has given numerous talks and presented events in Spanish, English and Chinese in the UNWTO Headquarters, IE Business School, Value Retail, World Tourism Cities Federation, Aena, World Conference on Smart Destinations, Horasis, New York Summit, FIN Portugal, Net Impact, Fitur, Chinese Cultural Centre in Madrid, Philoxenia Tourism Conference in Greece, L’Oréal, Chic Shanghai, Spain China Summit, Spain China Communication Forum, Carlos III International MBA, Universidad Complutense de Madrid, Universidad Europea de Madrid, Universidad San Pablo CEU, Chinese New Year celebration in Auditori Forum with more than 3000 attendees and many other events and venues. He has been interviewed and his work has been featured in Aljazeera, People’s Daily,, Xinhua, CCTV, Jiangsu TV, Hunan TV, Chengdu TV, Sina, Tencent, Sohu, Di Yi Caijing, Youku, Yidian Ciajing and many other major Chinese media outlets, as well as Spanish National Television, Spanish National Radio Station, Antena 3, La Sexta, EFE, Europa Press, Telemadrid, El Confidencial, ABC, El Mundo, La Razón, Capital, Expansión, Actualidad Económica, Cinco Días, Cuatro, La Vanguardia, Onda Cero, COPE, with more than 1300 media appearances in total.

China Influencer Project

China Influencer Project CEO: Organized by Henkuai for the Chinese National Tourism Administration (Now Ministry of Culture and Tourism of China), China influencer project is the world´s biggest tourism influencer campaign with 85 celebrities and influencers with more than 120 million combined followers that generated more than 50 million social media interactions, including 35 million Instagram Likes, in 9 trips to different regions of China under the hashtags #lovechina and #spainchinaproject. Instagram: With more than 2400 posts on Instagram by our influencers, more than 50 influencer videos, it got to be trending topic and featured hundreds of times by relevant media outlets. Top celebrities and influencers from different fields, ages and styles participated to expand the effective reach of the campaign so we could show China´s treasures to all kinds of segmented audiences.

Presentations and work references:

  1. World Impact Alliance Executive Summary
  2. World Influencer Alliance draft presentation
  3. Henkuai 中西互利clients, partners, projects and case studies
  4. Henkuai 中西互利case studies video
  5. China Influencer Project – World´s biggest tourism influencer campaign report
  6. Chinese influencers trip to Spain – Henkuai – Ministry Foreign Affairs Report