SOCIAL LISTENING AND USER PARTICIPATION
SOCIAL MEDIA CHALLENGES TO IMPULSE ACTIONS
CELEBRITIES, INFLUENCERS AND MEDIA PROMOTIONS
AUDIO BRANDING, MUSIC VIDEOS AND CONCERTS
BRANDING, CREATIVITY, VIDEOS, AND GRAPHIC DESIGN
EVENT ORGANIZATION AND PRODUCTION
SOCIAL LISTENING AND USER PARTICIPATION – SOCIAL WALL
Allow users and audiences to provide valuable insights creating a social wall of ideas, stories, experiences, best practices and case studies of what they are doing or what can be done to improve the state of the world. Better understand your users, their interests and collaborate with them to better develop your company´s strategy and CSR contributions.
BRANDING, CREATIVITY, VIDEO, GRAPHIC DESIGN
To guarantee the success of any Social Impact project or initiative, communication is vital. A beautifully design well thought creative concept will help immensely to reach a wider audience and connect in more deep ways. The brand, name, graphic design and copywriting we choose will determine in great measure the actual impact of our work, and the importance of video to tell compelling stories and resonate with our target audience is no secret neither. With extensive branding, creativity, graphic design and video production experience, we work with our clients and sponsors to create the best communication concept for social impact campaigns.
CELEBRITIES, INFLUENCERS AND MEDIA PROMOTIONS
Reach millions of potential clients and users that can join your brand´s vision and CSR strategy by effectively collaborating with celebrities, influencers and media groups with specific video, audio and text format content and creativity, while associating your brand with the positive image and prescription power of celebrities and digital key opinion leaders. In the new digital world, digital influencers are one of the most cost effective communication solutions, combined with the prestige and image of celebrities and the authority of media, our social impact campaigns will maximize the reach and results of your brand´s promotion while providing a positive value to society. Social media segmented ads can provide an extra push to guarantee even bigger results. IG, YouTube and Facebook ads are still worthy underpriced attention advertising opportunities.
MOST EFFECTIVE COMMUNICATION APPROACH
1) Massive audience effective reach
2) Positive image association
3) Prescription power to their audiences that trust them and want to be like them and follow their lead
4) Extraordinary engagement
5) Top quality self-generated content, creativity, video and photography
6) Media is still extremely relevant and influential and a vital communication channel
7) Extra push through targeted social media platform advertising
SOCIAL MEDIA CHALLENGES TO IMPULSE ACTIONS
Expand the influence of your brand´s communication and social projects by allowing users to be an active part of the campaigns and doing something that can generate value to society and the environment. Use the power of social challenges and the viral effect of user generated content based on clear and interesting actions.
Social Media Challenges are an extraordinary tool to generate a positive change. Thanks to the global reach of social media platforms, millions of people participate actively in all kinds of challenges generating billions of impacts engaging audiences to act. Challenges are effective because they appeal to some key aspects of the human psychology, where you have to demonstrate that you are able or you dare to do something to prove yourself and prove others, to feel part of a bigger community, to express ideas, as a personal accomplishment or simply to have fun. We have an opportunity like never before to generate change by creating positive social media challenges that require participants to act in a way that can help to make the world a better place.
In order to succeed, challenges have to be simple, clear, and relatively difficult but not too hard. We consider social media challenges such a powerful tool for social impact and brand promotion that we always look for ways to include challenges and contests in our campaigns so we can interact massively with our audience and, together, work towards a better future.
CHALLENGES CAN INCLUDE
♦ Call to action to make sure all the reach and generated impacts actually serve to influence others to move in a positive direction ♦ Actions such as cleaning something ♦ Nominations to other people to help spread the movement ♦ Messages to communicate ♦ A characteristic music ♦ Dance moves ♦ Skills of any type ♦ Viral Effect
DESIGN AND PRODUCTIONS OF EXTRAORDINARY EVENTS
Gathering likeminded people that want to share amazing experiences while joining hands to create and communicate positive impact is powerful. Organizing events of any kind to share with the world your brand´s vision, your CSR strategy and contributions, to connect with potential partners and help your clients and users to collaborate in impact initiatives, can be extremely valuable for both your company and the community.
The digital age has given us amazing opportunities to spread messages and find new paths to improve our businesses and our lives, but we won´t ever be able to live without the energy and the potential generated by physical human interactions. In the same way corporations participate in business fairs and organize spectacular product launches, events, meaningful, innovative and beautifully executed events, are key to push social contributions and move together towards our shared goal of a better future.
TYPES OF EVENTS
1) Press conferences, initiative presentation or results reporting
2) Awards gala
3) Street marketing actions
4) Mapping, Augmented Reality (AR) and Virtual Reality (VR)
5) Engaging experiences
6) Industry and product expo / Networking
6) Cultural representations / Fashion catwalks / Gastronomy exhibition / Film festival / Art exhibitions / Sports activities / Dance / Music / Fan zones /
AUDIOBRANDING, MUSIC VIDEOS AND CONCERTS
Leverage the power of music to promote your brand´s initiatives and social initiatives. Engage with the audience through the universal language that brings us together and generate massive impact through live music events and sharing your message through the most effective communication format.