1. Leader in Communication and Relations with China
  2. Consultancy and training
  3. Communication and Marketing
  4. Public and Corporate affairs
  5. Projects
  6. Spain China Project / Ai Xibanya
  7. China Influencer Project
  8. Spain China Communication Forum
  9. Spain China Summit

Clients and partners

With his West China Relations company Henkuai, and as an international consultant, Carlos has worked directly for more than 100 top companies and institutions including Air China, JD.com, Value Retail, Spanish Football League, Dior, Chanel, HNA Group, Dacheng, China Construction Bank, Office of Overseas Chinese Affairs of the State Council of China, China Eastern, Real Madrid, Aena Airports, Chinese Embassy in Spain, Government of Madrid, Barcelona, Valencia, Castilla y León, Seville, Segovia, Paradores, Iberia, Correos, Spain China Foundation, Huawei, Asisa, Kiehl’s, the Royal Theatre of Madrid, FCC, CCTV, Hunan TV, World Tourism Alliance, China National Tourism Administration, and Government of several regions of China, including Beijing, Shanghai, Hebei, Gansu, Jiangsu, Hainan, Zhejiang, Tianjin, Qinghai, Sichuan or Guizhou, among others. (Download clients, partners, projects and case studies)

West – China Alliance

We believe societies from China and the West can benefit enormously from a deeper mutual understanding and closer relations

Companies / Institutions / Media Groups from China and the West interested in fostering partnerships, exchange knowledge and resources

Why West China Relations

China has become one of the most relevant superpowers in the World. China can be our client, our provider, our investor or our competition, but either way, it affects us and its influence will keep growing rapidly in the future. In the new world order, understanding China, its market and society, positioning our organizations and establishing more and deeper connections with Chinese partners has become imperative for companies and institutions.

A difficult market

The cultural differences, the language barrier, the geographic distance, the different way to do business, the speed of change, the unique role of the Government, the differences in the consumer needs and corporation demands, make it very difficult for foreign companies and institutions to work in China and collaborate with the Chinese organizations

The current situation

Most foreign organizations don´t have the information they need nor the means to acquire it, don´t have the right strategy to avoid risks and generate sustainable profitable business strategies, fail to communicate their brands, products, services, political or economical value propositions because they simply don´t know how to adapt to the Chinese market, what to communicate and through which channels, and tend to never get good results because they lack the right connections and the know how of what they need to do in order to succesfuly collaborate with Chinese partners and sell to the Chinese consumers

The solution

Companies and institutions need the right information, strategy, communication and relations in order to succeed in China. Without those elements it will be impossible to achieve any result, and considering the importance and influence of China in the new world, not having the right posititioning in China is now not an option.


During the last 10 years, Henkuai has helped more than 100 top organizations to improve their relations between the West and China, providing valuable information, creating profitable strategies, communicating effectively their value proposition and generating powerful connections with relevant companies and institutions that allowed them to generate better results.

What we can do for you

Market intelligence

Consulting and training

Communication and marketing

Corporate and public affairs

Clients and partners

China Influencer Project

Organized by Henkuai for the Chinese National Tourism Administration (Now Ministry of Culture and Tourism of China), China influencer project is the world´s biggest tourism influencer campaign with 100 celebrities and influencers with more than 120 million combined followers that generated more than 85 million social media interactions, including 40 million Instagram Likes, 40 million video views in 11 trips to different regions of China. With more than 2400 posts on Instagram by our influencers, more than 80 influencer videos, it got to be trending topic and featured hundreds of times by relevant media outlets. Top celebrities and influencers from different fields, ages and styles participated to expand the effective reach of the campaign.: https://www.instagram.com/explore/tags/spainchinaproject